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New York, Doha, May 24, 2023 — Insider — the #1 marketing platform for delivering individualized, cross-channel customer experiences — today announced an investment of up to $105 million from existing investors, Qatar Investment Authority (QIA) — and Esas Private Equity. With this latest investment, Insider's total funding amount reaches $274 Million.

Insider's mission is to help brands deliver unforgettable, individualized experiences that customers love, while helping marketing leaders simplify and consolidate the Customer Experience tech stack into a single powerful platform that delivers the fastest Time To Value (TTV) and lowest Total Cost of Ownership (TCO).

Insider CEO and Co-Founder, Hande Cilingir, explains, “At Insider, we have successfully achieved hyper-growth via organic means, until now. Now, we are looking to achieve unparalleled levels of growth with an M&A-focused strategy. These funds will be used exclusively for the purpose of acquiring exceptional product companies, to further complement our technology and create product synergies. Unlike our $121 million Series D investment in 2022, which has bolstered our capital reserves for operational spending in the coming years, this latest round will specifically serve to fuel inorganic growth through M&A."

Ahmed Ali Al-Hammadi, CIO, Europe of QIA said, “Following QIA's lead in Insider's Series D round in 2022, we have been encouraged by Insider's growth strategy and resilience. We are pleased to further support the company's vision to expand. Led by our specialist technology, media, and telecoms (TMT) investment team, QIA looks to partner with companies at the forefront of innovation and development. As a female-led tech unicorn, Insider is proving to be a leader in the marketing tech ecosystem."​